New technologies and changed user attitude especially pressure print media today. We offer purposeful concepts and consultancy for the media transformation into the digital future. This includes the definition of new digital business models, the development of new advertising and content formats as well as the necessary IT system concepts. In the center of interest are the expectations of advertisers and readers for customized information offers with up-to-date and location oriented relevance. In the age of digitalization this focusses on two main trends:
- Readers demand information and orientation in real time and not only on the following publication day of the corresponding media. This effects not only news, but also advertising. For the latter, this could be opening hours, whether venues and premises are actually open at the specific time of reading the ad, how far the reader is distant from the location and in which way he could get to the advertised location.
- Readers do expect to be addressed at eyes level. Communication will be bidirectional and is not further governed by anchor persons of publishing groups. Readers may want actively to contribute to the media, each reader may be also a potential content producer.
Usage and importance of mobile devices for news media, especially for younger readers, is evermore increasing. In this age group, the smartphone has become the exclusive device for receiving and reading news.
In consequence, digital media transformation does include much more then digitizing analog contents, products and processes. It should also materialize answers to the mentioned changes and trends. With our solution construction kit featuring modules, which may be applied on their own or in a combined way (see below), we have developed a systematic concept for a fast and efficient track into the digital future for a publishing house, which we want to design together with your organization. More details on this construction kit system you will find on our corresponding special page. With our blueprint of the news network between and for citizens featuring an integrated reading and reporting app , we have combined all modules of the construction kit system into an ideal-typical new regional/local media, in order to verify the system and its profitability. Again, more detailed information about the news network are presented on our associated special page.