New technologies and changed user attitude especially pressure print media today. We offer suitable solutions for the transformation into the digital future. This includes as well the definition of new business models as the development of new advertising and content formats. Here, the expectation of advertisers and users for customized information offers with up-to-date and location oriented relevance are in the center of interest. Also, mature readers do expect to be addressed at eyes level, communication will be multidirectional and is not further governed by anchor persons of publishing groups. Readers want to actively contribute to the media, each reader may be also a potential content producer. This sociocultural change in the expectation towards media necessarily implies changes in editorial tasks and organization. In the future, the editorial core activitiy also will include planning and control of content, moderation and coordination of active readers.
Usage and importance of mobile devices for news media is evermore increasing. Mobile devices weared on the body (»wearables«) like smartwatches will offer completely new possibilities of personalized and localized news and advertising and formats.
In consequence, digital media transformation does include much more then digitizing analog contents, products and processes. It should also materialize answers to the mentioned changes and trends. With our solution construction kit featuring modules, which may be applied on their own or in a combined way (see below), we have developed a systematic concept for a fast and efficient track into the digital future for a publishing house, which we want to design together with your organization. More details on this construction kit system you will find on our corresponding special page. With our blueprint of the news network between and for citizens featuring an integrated reading and reporting app , we have combined all modules of the construction kit system into an ideal-typical new regional/local media, in order to verify the system and its profitability. Again, more detailed information about the news network are presented on our associated special page.